Elementum wanted a website that felt like the studio: direct, human, and a little unexpected. The page is mostly type and faces, with green used only where a word or a block needs weight.
Full page of the Elementum website.
Design system
How Elementum is built
White space does most of the work. Moss green highlights words in the headline, fills the newsletter, and marks the current idea. Portraits are always circles, so people are the repeating shape.
Highlight the few words
Green sits behind “doers” and “status quo”, and later behind “can” and “customer”. The rest of the type stays black.
Circles for people
Every portrait uses the same circular crop. Groups of faces ring the headline and the quote so the studio is present throughout.
Lists, not card grids
What the studio offers is a short list with arrows. It reads faster than a wall of equal boxes.
One green field
The newsletter is the only full green section. It closes the page the way the highlights opened it.
What changed
How the website was enhanced
The same story, told with a clearer system so the page does more of the explaining.
01
A point of view in the hero
The headline takes a position. Faces around it show who holds that position, before any service is named.
02
Two ideas, side by side
“Tomorrow should be better than today” and a progress note sit with large circles, so the middle of the page stays editorial.
03
Offers in one column
Four lines replace a services grid. Each line is a conversation the studio is ready to have.
04
A quote among the team
The client line sits in the same circle system as the studio, so the testimonial belongs to the design instead of a separate widget.
Client
What the client said
“Clients tell us the site feels like a first meeting. They already know how we think, and the first call is about the work, not an introduction.”
